Don't let negative press damage Your hotel's reputation & long-term success.
Our Approach to Managing Negative Press & Safeguarding Your Hotel's Reputation...
Hera at The Hotel Consultants we understand the importance of crisis communication. Our approach will help you to understand This guide explores strategies for managing negative press releases, including situations where a staff member departs under potentially contentious circumstances.
Develop a Plan, Designate your spokesperson
Be Clear, Consistent, Transparent & Honest with your Message
Engage, Monitor & Respond to Media & Social Media
Highlight Positive Actions & be Aware of Legal Considerations
Response Strategy
Develop a Crisis Communication Plan:
Having a pre-established plan helps ensure a swift and organized response. This plan should outline how to communicate with the media, guests, and staff during a crisis.
*The Hotel Consultants are able to develop and provide you with a Crisis Communication Plan.
Appoint a Crisis Response Team:
Designate a team responsible for handling communications and managing the crisis. This team should include experienced PR professionals and/or a director/senior management.
*The Hotel Consultants work with an award winning PR Agency who can manage all aspects of your PR.
Be Clear and Consistent:
Ensure all communications are clear, factual, and consistent. Avoid emotional language and focus on addressing the concerns raised.
Be Transparent and Honest:
Transparency builds trust. Acknowledge the issue, explain the steps being taken to resolve it, and provide regular updates.
Engage with the Media:
Proactively engage with the media to control the narrative. Provide press releases, hold press conferences, and be available for interviews to ensure accurate information is disseminated.
Monitor and Respond to Social Media:
Keep an eye on social media channels to gauge public sentiment and respond promptly to any negative comments or misinformation.
*The Hotel Consultants work with a highly experienced and skilled digital marketing agency who can manage all aspects of your social media.
Highlight Positive Actions:
Emphasize the positive steps the hotel is taking to address the crisis and improve operations. This can help shift the focus from the negative aspects.
Legal Considerations:
If the negative press involves false or defamatory statements, seek legal advice to protect the hotel’s reputation.
*The Hotel Consultants work with a well established law firm who can provide counsel for any legal issues which you may have.
Respond Quickly - Be Transparent - Focus on Solutions
The Hotel Consultants have extensive experience in crisis communication and reputation management for hotels.
If you're facing negative press, we can help you develop a strategic response to minimise damage and safeguard your brand.
Contact us today for a free consultation.